Interactive terminals and digital signage totems are well known for their ability to animate the environment in corporate buildings and expo-pavilions. Their large format LED screens create a dynamic business athmosphere with a steady flow of important information and continually updated, attention-catching digital content. The interactive dialogue between the visitors and the terminals is often much more effective and leads to sharing and receiving more confidential information than direct communication with administrative staff. The interactive terminals have hundreds of potential applications in the modern business interiors. They successfully create a dynamic environment, enhance the professional image of the company and reinforce customer confidence. Digital signage reduces costs, saves time and other valuable resources, compared to printed advertising materials, which require continuous planning and investment.
Applications of digital signage for corporate buildings and tradeshows:
- Interactive building/expo directory – 3D map, departments, contact persons
- Audience measurement – number of visitors, interactions, gender, age
- News: current projects, events, announcements, press releases
- General company information (video, photos, gallery)
- Customer satisfaction survey and feedback
- Loyal client’s access to exclusive promotions
- Ads of partners and third-party advertisers
Sample configurations and system modules
- Single interactive digital totem – brand-ambassador in the lobby of the building with multilingual interface, supporting hundreds of file formats
- Digital screens and/or multi-table interactive presentations in the halls for meetings with important investors and customers
- Large network of digital screens and terminals in the building with the possibility of changes and additions in content according to location, department and activity
