Digital displays in the real estate agencies increase sales and improve communication with customers by offering interactive catalogs offers with choice based on property type, location and price, with detailed photographs, architectural plans and drawings, 3D visuals, paid ads from partners and third-party advertisers. Located mostly on shop windows, they attract attention even after-hours and allow customers to get information about the offered properties in an inobtrusive, confidential way. The touch screen option allows to search properties and to send queries to specific real-estate agents. Digital signs reduce costs for advertising, lower energy-consumption and are significantly time-saving and cost-cutting versus traditional print materials and advertisements, which require constant planning, recurring delivery control and repeated expenses.
Main applications
- Property information – price, location, amenities
- Interactive catalogs and area maps
- Interactive mortgage calculators
- Panoramic 3D virtual tours and visits
- Advertisements – own, partners, third parties
- Local community, cultural, weather, sport news
- Audience measurement and recognition
- Social media sharing
Benefits and Advantages
The benefits are unique for every real estate location and are often supplemented with creative additions in the process of making and managing the branded and audience-segmented digital signage content:
- Attracting passers-by attention and activelly influencing their impressions
- Increasing inquiries, targeting clients at the right place in the right time
- Cutting costs for advertisement, printed signs and paper flyers
- Regular and frequent content updating and management
- Additional income from third-party advertisements
