Digital signage totems, interactive kiosks and displays are innovative solutions for proven sales boosting, significantly improving the visitors experience and customers satisfaction. Malls and stores use them to offer interactive directories, 3D maps, virtual product catalogs, broadcast advertisements, local news, client education programs, emergency messages, weather forecasts. Brand Touch Digital Signs and displays reduce advertising expenses, have lower energy-consumption and are significantly time-saving and cost-cutting versus traditional print materials, which require constant planning, recurring delivery control and repeated expenses.
Applications of digital signage for Malls:
- Interactive 2D/3D directories and maps
- Interactive products/ services catalogs
- Augmented reality try-ons
- Advertisements – own, partners, third parties
- Sales and promotion announcements, QR promo-codes
- Local community, cultural, weather, financial, sport news
- Customer loyalty programs, audience measurement and recognition
- Social media sharing
Benefits
The benefits are unique for every mall or shopping center and are often supplemented with creative additions in the process of making and managing the branded and audience-segmented digital signage content:
- Attracting visitor’s attention and increasing impulse buying
- Increasing sales, targeting clients on PoS – the right place at the right time
- Cutting costs for advertisement, printed signs and paper flyers
- Regular and frequent content updating and management
- Additional income from third-party advertisements
- Flexible instalments – starting with one or two totems/ displays, and later expanding the network with tens or hundreds terminals with centralized control and management
