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DSE & ISE 2014: are you 4k-ready?

4K UHD configurator

DSE and ISE 2014 were absolutely unmissable. The digital signage market is shifting – everything is faster, busier, brighter, slimmer, easier-to-use… still nothing special, nothing different, nothing amazing.
Go bigger, go UltraHD, go 4K was the main message on hundreds of new professional UHD displays, 4k multitouch walls, 4k LED walls, super-big and curved TVs with cheesy content, smiling from the walls.

Brand Touch is catching the wave, shipping our first UltraHD ZilverSlate totem. Still, are we really ready for 4K?

UHD is here, prices are falling, 4k sources becomes common and 4k content is quickly getting speed, yet HDBaseT 2.0 (HDMI 1.4) supports only 4k x 2k @30Hz and while many new products does support 4k@30Hz, no one does 4k@60Hz. So, 4k? Probably subsampled, compressed and extended only up to 100m. And yes, you need 55″+ display at 1m viewing distance, to see any difference.
PQ Media’s new market research shows that digital signage now is “the world’s second fastest-growing ad medium, and it is quickly becoming a vital component of the transitioning media ecosystem”.  PQ Media’s data indicates that improved designs, content, interactivity and mobile couponing are extending dwell time with screens.

Design, content, interactivity and quality is what makes the difference between a good experience and a great experience. Completely customisable as well as scalable, Brand Touch digital totem networks takes you to new heights. Our first interactive multitouch 65 UHD system with HTML5 content support and ultra-thin nano soundbar will begin shipping in May.
We help you extend your brand message and reach the future of engagement with high-profile event presentations and entertaining multimedia performances – your style, your size, your base.

What’s next up? The iREX 2014 commercial real estate exhibition, where our partners DigitalTotem will present the new OctaEdge 55 double-sided mall totem.
We invite you to visit stand E1 in Pavilion No. 7 Hall 4 between 23-25 April 2014, in Expocentre at Krasnaya Presnya, Moscow.  See you at the show!

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