Barcode identification and Lead capturing
Interactive digital signage can employ sophisticated image processing techniques. Trade show visitors, usually wearing a barcode badge, could be checked-in thanks to a camera attached to your business presentation kiosk. People walking by, stopping and actually using the touch screen can be accounted for also. We have different software applications, created for barcode identification and metrics analysis. Lead capturing is a very important benefit of our digital signage kiosks, providing real-time leads, collected voluntarily from the customers, who choose to interact with content. The two-way interaction with clients gives the priceless opportunity to collect data and understand customer demography, to collect information about the time customers enter the store or the premises, what they come in to look for, what additional requests they have, what are their personal preferences, what wishlists they create.