The information collected through barcode scanners, webcams and lead capturing, can then be entered in your business CRM. There is a real-time, two-way data stream between the kiosk and your CRM. With a special integration, a touch-screen application can adapt itself concurrently to the current state of your business, at example prices, inventory and special promotions. The information captured from CRM can determine the demography of the users and trigger pre-programmed changes in the presentation according to the gender and the age of viewers. Your marketing department can execute trade show follow-up mass email campaigns even before the trade show is finished.
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