Digital Signage uses the last breakthroughs of modern digital technology to deliver advertising and branding messages, which in the past were displayed mostly with the means of traditional paper posters advertising. Thanks to Digital Signage you can attract and maintain the attention of the audience, change the content as often as you need, adapt to different audiences and get many times higher ROI versus that of traditional signage.
- inform the audience about sales, events, emergency info, news, way-finding, etc.
- entertain with HD images, music, music videos, movies and television
- advertise products and services
- encourage interaction and build your brand
Marketers have a tough time getting their brand message to the viewers in a relevant way. It takes great trickery on all of the famous 4 screens – movie, TV, PC, mobile, except one: the 5th screen. For the first time in the history of media, this medium matches the expectations of the viewer, providing the missing link.
Best applications for digital signage systems are places and points where businesses need to engage customer attention, to present new services, convey value-added information, reduce waiting time, offer multilingual translation in highly diverse transportation hubs, or present luxury products which are not usually taken out in public without a special request. In accordance with the particular business requirements, applications can be touch-screen or just visual, and may involve sound and smell, like multimedia jukeboxes and interactive fragrance dispensers.
The scope is very wide, including but not limited to way-finding, tourist information, registration, check-in and check-out, inventory management, branding and advertising, trade-show and expo exhibits, building directories, customer loyalty programs, catalogs, showrooms, surveys and feedback collectors, interactive games and lessons, and many others.