Self-service kiosks at the POT (points of transit) are mostly popular thanks to booking, ordering and ticketing. While digital signage plays way-finding, advertising and branding role, interactive kiosk are used from customers to check availability of flights at the airport, to see the timetable at the train station, to book tickets for an upcoming show or a theater play, and often pay for them with a card.
Customer loyalty, collecting points with purchases and gift cards are another popular use for interactive kiosks. Business can use kiosks to issue cards for their customers and combine the touch-screen with a card reader in order to identify returning visitors. Repeating customers could be surprised with bonuses and discounts, specifically targeted to their demography and customer’s profile. Customer loyalty programs are very good example of utilizing different touch-screen categories at once – informational and branding – enhancing your business reputation. It can also incorporate issuing and printing coupons together with survey conducting, especially in-store where this greatly increases customer loyalty.
The data collected from booking, ticketing and loyalty programs can be easily integrated with existing CRM applications, and later used for even better audience measurement and customer relations improvement.
