A lot of consumers prefer to do virtual product research prior to a store visit, and it is important to link the browsing habits with real interactive experience to further encourage the purchase. That’s where the self-service in-store kiosks and Digital Signage displays come in help, leading consumers to a product or service that will fulfill their need. Virtual product browsing is very popular when the shelf space is limited, and it is not possible to showcase all available inventory at once. Customers could look for variations of the products, for different colors, models or editions, and check their availability in other stores if needed. This service is very efficient in providing one-to-one communication with customers, encouraging them and providing enriched shopping experience.
Adding a touch-screen interactivity would benefit the restaurant business as well. Digital displays can be mounted on walls, above counters or even in the tables. They can discretely attract the customer’s attention to daily or exotic specials, exclusive promotions or any other menu items, facilitating clients with their choice and making them happily consume more. Apart from information on menus and prices, digital signs can provide details on time, date, weather conditions or upcoming events. They can feed you nutrition and calories information, reduce waiting time to minimum and help you enjoy your food with a smile.
Interactive fragrance dispenser
While they still may look like a scene from a sci-fi movie, interactive scent dispensers are already a reality. Supplied with innovative technology, they can hold many different scents at once and spray them on a given distance. A special integrated software recognizes gender and age of the viewers and can diffuse a particular scent according to received data. Additionally, a corresponding video is played on the digital screen, or an appropriate interactive application is being run, aimed to collect even more information and capture leads, feedback and customer opinion. These interactive dispensers are suitable not just for department stores fragrance departments, but for a pilot product research programs as well. Fragrances, cosmetic, even wine and spirits – the possibilities in this innovative message marketing are limitless.
