Digital media plays a primary role in presenting the Audi brand. In order to extend this lead over the competition, Audi will use only digital communication tools at the point of sale from 1 January 2013. Networked and connected to the internet, centrally produced up-to-date multimedia content and custom campaigns will be distributed within minutes, taking over all the functions for informing the customer and for portraying technical expertise. Audi is taking its “Pure & Clean” design to a new direction and the new high-end showroom units will offer a universally exclusive ambience for presenting the brand in a clearly structured and transparent manner.
Brand Touch has designed and delivered a new interactive multimedia system for Audi Russia. The Clarity infotainment system will be used for Audi Configurator and other interactive applications. With the Audi Configurator, customers can configure their own virtual dream car. The use of prepared design data for the vehicles enables the equipment selected by the customer to be displayed in every combination. The Russian branch of the Europe’s largest car manufacturer, Volkswagen Group, is a general partner for the Sochi 2014 Olympic and Paraolympic Winter Games.