Paradise Center, the largest mall in Bulgaria and the Balkans opened doors on 28 March 2013 and is the first lifestyle center in Sofia and among the unique ones in Europe. The main conceptual idea is the synergy between man and nature, embodied in every single detail of the building. Paradise Center has four zones – the Boulevard, the Canyon, the Terrace and the Garden – differentiating from each other with diverse concept and style.
Located in the central atrium, the garden is illuminated with natural light. The entertainment floor accommodates a Cinema City 4D multiplex with 14 halls, a covered ice rink and four restaurants with panoramic terraces together with a large theme amusement park on the roof terrace with over 10 attractions suitable for all ages and an amazing view to the Vitosha mountain.
The shopping centre boasts more than 200000 sqm built-up area, including 82000 sqm for over 330 shops. Among the big-name brands in the new mall are Zara (with its biggest store on the Balkans), Marks&Spencer, H&M, Gap, New Yorker, Deichmann, Kenvelo and DM. The shopping centre also features a 8000 sqm Carrefour hypermarket.
A digital signage network of double-sided OctaEdge totems by Brand Touch covers the three levels. Brand Touch designed and produced the digital totems, matching the exquisite style of the interior and supporting the rich media content, schedules and devices management via a digital signage server.