Kiosk and Digital Signage Expo 2010 is the largest self-service and digital signage event in Europe. Over 140 exhibitors were seen, heard and appreciated in Essen, which is by the way the European Capital of Culture at the same time. Last week it was the European Capital of Digital Signage, Interactivity and Self-service industry. Many international Digital Signage companies from US, Europe and Asia were exhibiting their innovative products and solutions – holographic displays, augmented reality, 3D displays, 3D kiosks and digital signage solutions at Hall 1, Messe Essen, from the 15th to the 17th June 2010.
The top 40 speakers who took part in the Open forum lectures and discussions presented the last trends and outlooks about the growing industry of Digital signage. One of most discussed trend was the mobile interactivity, which is naturally intertwined with self-service and digital signage industry. Retail case studies, content management and DOOH were the common topics again.
Dr. Andre Wiegand, Founder and Managing Director of Goldmedia, and now Managing Director of the German Academy for Public Relations, talked about integrating Mobile devices with Digital Signage. Dr. Michael Klein, Director of INM-Institute for New Media, gave a great talk about Augmented reality and integrating it in Digital Signage solutions, blending real with virtual worlds and creating unimaginable until just few years ago mixed experiences . Neil Eddleston from JCDecaux OneWorld talked about importance of metrics and analytics. The lectures of the Open forum were, almost without exceptions, compelling not just for the professionals, but for the visitors too. The really hot HankeMoller advertisement on the huge Samsung LED display was really impressive and caused a lot of visitors to stare and comment – a valuable attention catcher. The whole Expo had an exciting atmosphere – an event full with innovations, nice surprises and hopes for the future.
Touch the future with our kiosk Expose – the perfect ambassador for every brand and the world’s first all-glass multi-touch kiosk and digital sign with 25” HD display and SRS True Sound surround sound system. Designed and manufactured by Brand Touch Europe, its elegant glass body is just an inch thick and integrates different useful hardware modules and software applications for your bank, boutique, hotel, trade show, event or residence.