On-Demand Content Management Systems are very important part of the whole digital signage package, and may be more important than even the hardware part. It is what your customers will see and interact with that will raise their interest and will get them not just sharing opinions and details, but being happy to communicate and coming back for more. The ability to manage all displays at once, constantly updating the content, gathering data, and adjusting the type of ads according to, at example, the time of day will require a precisely directed content management system. The content has to be created specifically for digital signage –taking advantages of the unique qualities of the 5th screen.