A customer-centric CRM solution is a powerful tool for protecting and growing a great brand. You can start focusing on one part of your business, such as web self-service, email management, customer feedback. You can then grow the platform until you reach the ideal mix for your company’s specific needs.
The multiplication of brand touch-points urges brands to change their customer strategies. CRM is used for managing relationships with clients, based on ability to gather, analyze and apply different data (customer information and traffic, loyalty programs, census data). In recent years, especially thanks to Digital Signage, CRM is able to gather a whole lot more of information, like demography, age, place, product preferences, service feedback, etc.