Digital Signage Articles
Digital Signage Facts and Figures
- Digital signage has 270% higher ROI than TV (1.28 for digital signage versus 0.49 with TV)
- Digital signage lifts sales 4-50%, up to 300%
- Digital signage increases inquiries +5-15%
- Digital signage improves visit experience +80%
- Digital signage reduces wait time perception +40%
- Digital signage gets better brand recall +40%
- Digital signage increases traffic with +33%
- Digital signage gets increase in average shopping cart +30%
- Digital signage is the most attention catching media with 63% versus 56% for TV and 47% for Internet.
- Digital signage is the fastest growing media next to the internet
- DOOH expenditures worldwide will grow 10.7% this year.
